StubHub Design System

At StubHub, I hired and led a crossfunctional team of designers and engineers to oversee the creation and implementation of a cutting-edge component library. My team was responsible for ensuring digital governance by defining, documenting, and implementing new design methodologies across the organization. As part of this effort, I managed projects, facilitated workshops, defined design processes, and implemented design tools in collaboration with StubHub's in-house design, marketing, and engineering teams.

The primary outcome of this effort was Primer, a foundational design system of reusable components based on the Atomic Design methodology. Primer was implemented through a custom responsive modular CSS front-end framework based on the SMACSS development methodology that ensures scalability.

Primer enabled rapid growth facilitating the quick implementation of design iterations and simplified agile deployments, enabling multiple brand and product redesigns since its implementation.

Innovation through collaboration, crafting solutions as a unified force.

Component Library Documentation